With Kalatu Premium‘s release of the new page-building tool, InstaBuilder, a whole new area of opportunity has opened up for you as an affiliate…
InstaBuilder is a tool that gives each Kalatu Premium member the ability to build custom lead capture pages, sales pages, webinar pages, thank you pages, front pages, and more!
So naturally, why not go all-out and build an entire sales funnel!?
Wait…What’s a sales funnel and why am I building one?
Valid question. Let’s dive into that…
A sales funnel is the process a lead (or potential customer) takes, starting at the point that you capture their contact information, all the way until a purchase.
In Empower Network, a standard sales funnel consists of Lead Capture Page + Sales Page + Purchase Page.
Lead Capture Page: The page that “captures” the potential customer’s email address (or other contact information). Also referred to as a squeeze page, capture page, landing page, or splash page.
Sales Page: The page that sells the potential customer on the product or service, typically consisting of a sales video or letter.
Purchase Page: The page that the customer creates an account and/or makes a purchase.
Since you can create lead capture pages and sales pages in InstaBuilder, all you need to learn to do is connect those pages, and direct the sales page to one of Empower Network’s standard purchase pages.
IMPORTANT – It is not a requirement to build a custom sales funnel. As an Empower Network affiliate, you have access to an array of high-converting, pre-build sales funnels that you can use at your own will. However, many affiliates like to break away from the mold and customize their promotion strategy. This tool gives those affiliates the flexibility of building beautiful, unique pages.
Building a Custom Sales Funnel with InstaBuilder
Here is a brief step-by-step list of the instructions provided in this video:
Phase 1: Create the Lead Capture Page in InstaBuilder
1. From your Kalatu dashboard, select Plugins & Applications, then InstaBuilder.
2. This will open the InstaBuilder plugin. Click New Page to create a new InstaBuilder page.
3. Select a template, preferably one with an opt-in form element already added. You can also elect to Create a Page from Scratch.
Phase 2: Connect Aweber/GetResponse Webform to Capture Page
1. In your autoresponder account (required), design a webform. If you need assistance with this, check your autoresponder service’s FAQ section.
2. Copy the webform’s javascript code, and return to your InstaBuilder editor where your capture page is.
3. Double click opt-in element on your InstaBuilder capture page, and then click the Settings icon (cog).
4. When the InstaBuilder panel on the right appears, go to Opt-in Form HTML Code and paste your webform code in the space provided.
Note: Make sure to save your changes.
Phase 3: Create Sales Page in InstaBuilder
1. Open up InstaBuilder in your Kalatu dashboard, and click New Page to create a new page.
2. Select a template, preferably one with a video element already added (if you are adding a video to your sales page).
3. Open up the Permalink settings for this sales page, and copy the URL.
4. Paste the sales page Permalink as the Custom Thank You page for your webform in your autoresponder account. Here is a tutorial for Aweber, and here is a tutorial for GetResponse.
Note: Make sure to save your changes.
Phase 4: Connect Sales Page with Purchase Page
1. Return to your InstaBuilder sales page, and double click on the button element that is supposed to take the lead to the final step in the process – the purchase page. Click the Settings icon (cog) to expand the right panel.
2. Open Target Link settings, and paste the URL of the join page you want to connect. Empower Network has several product join pages available to you, which can be found in the Promotion Funnels area of your back office.
3. TEST your new sales funnel before you promote it.
And that’s all there is to it!
Although there are a few steps involved in this process, the benefits of having your own customized sales funnel that is totally unique to YOU and your brand are totally worth the effort.
If you have any questions or issues, you can post them in our Kalatu Support group.
Leave your thoughts in the comments!
